Track Renter Leads Online and Offline

Tracking renter leads is one of the most important things you’ll do in your rental marketing efforts. Why? Two (very important) reasons:

1. Discover where the fish are. Have you ever heard the sales quote, “Fish where the fish are”? It means that in order to get a successful return on your marketing and advertising efforts, you need to be delivering your message to people that will respond positively (people that respond negatively, or don’t respond at all, are not “fish”). If you’re not tracking the response to your advertising (where leads are coming from, how many from each source, etc.), then how will you know where your advertising is effective and where it isn’t? The answer: you won’t. This is why it is so important to have a system in place for effectively tracking renter leads.
2. Be prepared when you contact leads. Which scenario do you think is more effective? The answer should be obvious:
   a) A potential renter sends you an email saying they are interested in the property they saw advertised, not mentioning address, unit, or location. They have no idea that you are also advertising 20 other properties at the same time. You call them back, but get their voicemail. You leave a message asking which property they are interested in and request a call back. The lead receives the message, but doesn’t remember the address or where they saw the ad. They either call you back and you play phone-tag for who knows how many days, or they don’t call back at all.
   – OR –
   b) Every rental advertisement you place has a unique email address assigned to it. When a potential renter sends you an email inquiry about a property you’re advertising, you’ll know exactly which one they’re interested in. You can call or email the lead back prepared, ready to close the lease in no time.

So, are you tracking your renter leads effectively? Are you fishing where the fish are? Are you calling leads back prepared? We hope so.

RentShout has just released a feature which will allow rental marketers to track property rental leads with ease. Visit RentShout.com to learn more.

Tahoe vacation rentals should remain average for summer

After a slow winter that saw many vacation properties sitting vacant throughout the Lake Tahoe region, property managers at the lake expect summer vacation rentals will be average at best.

And that’s despite significantly lower fuel prices than in 2008 that might spur increased tourism at the lake.

Ken Viel, owner of Incline Vacation Rentals in Tahoe, is more optimistic about this summer’s prospects.

Read the full story from: Tahoe vacation rentals should remain average for summer | TahoeDailyTribune.com

Are you looking to market your vacation rentals? Visit RentShout.com to learn more about vacation rental advertising.